When it comes to pre-album publicity, there’s no one as expertly methodical as Taylor Swift.
Call her the anti-Beyonce or U2: Instead of randomly dropping an album in the middle of the night or sneaking it on to people’s iTunes libraries, Swift still treats the lead-up to a new project (the upcoming “1989,” dropping Oct. 27) as a major international event. She appears on magazine covers across the world, from People to British Vogue. She includes loads of album details in the most significant cover story, such as her scoop-filled profile in Rolling Stone. She stops by talk shows and signs on to guest-mentor on “The Voice.” She invites her diehard fans to preview listening parties at her houses across the country, called the #1989SecretSessions.
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